1、Anaphoric style and fossilization of relevant contextual factors;
2、The field has different characteristics in different parts of the world, shaped by the discourses of its participants and by contextual factors including language and culture.
3、The author argues that the context takes effect in the process of understanding and expressing EMM and depicts how the change of contextual factors causes the change of EMM and EME.
4、On the other hand, situational contextual factors such as addressing object's presence, formality of the setting and the speaker's mood cause the changes in the speaker's way of addressing a person.
