1、Calculating customer lifetime value.

2、Instead, they look at the lifetime value of the customer.

3、Discounting is an advanced topic that is frequently ignored in customer lifetime value calculations.

4、Retrieval model for multi-customer churn:How to maximize generalized customer lifetime value under restriction of expense

5、The key point of customer relationship management is how to quantify customer lifetime value (CLV).

6、Customer lifetime value (CLV) is the key concept within CRM and it has become a main study area of CRM.

7、People who focus on marketing strategy, various predictive techniques, and the customer's lifetime value can rise above myopia to a certain extent.

8、Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.