论我国中小企业绿*物流和绿*营销

Abstract: In the early stages of development, China's SMEs often pursued profit growth at the expense of natural resources and the ecological environment. In today's context of actively constructing a sustainable society, it is imperative for enterprises, particularly SMEs, to swiftly adopt green marketing and logistics practices to adapt to evolving social and environmental dynamics and secure their long-term viability. This paper analyzes the existing challenges faced by SMEs in implementing green logistics and marketing, and proposes corresponding strategies to foster their adoption.

Keywords: green logistics; green marketing; SMEs